Previously published as an Op-Ed in The Coast News on January 26, 2026
Anonymous grievance accounts on social media are attempting to influence Encinitas civic life without transparency or accountability. Debate is healthy. Anonymous manipulation is not.
When an anonymous page presents opinion as fact, cherry-picks data, targets individuals, and manufactures outrage while refusing to disclose who runs it, what interests it serves, or how it verifies accuracy, it corrodes public trust.
These accounts are loud, angry, and consequence-free. They don’t correct errors or retract falsehoods because they don’t have to.
This behavior is actively harming our city. Here’s how:
- It floods the community with misinformation. Most residents don’t have time to read staff reports or watch hours of meetings. Anonymous pages exploit that reality by pushing simplistic narratives: a villain, a threat, a slogan. Complexity disappears. Outrage spreads. Truth loses.
- It drives good people out of public service. City staff and volunteers are neighbors, not enemies. When civic engagement is turned into harassing content, fewer capable people step forward and governance suffers.
- It fabricates the illusion of “community consensus.” A single anonymous account posting relentlessly can look like a movement. Follower counts and post frequency are not evidence of broad public agreement.
- It makes real problem-solving impossible. Housing, safety, homelessness, traffic, budgets, and infrastructure can’t be addressed when every issue is framed as corruption and every disagreement is treated as betrayal.
The problem worsens when elected officials follow or support these anonymous grievance pages. Councilmembers should stay informed, but when anonymous slogans and talking points migrate from Instagram straight to the council dais, the line between governing and feeding an outrage machine disappears.
Public officials owe residents higher standards of sourcing and credibility.
Most alarming is when those anonymous accounts materially benefit elected officials while hiding who’s behind the curtain. SaveEncinitasNow and EncinitasVotes, Instagram accounts that have repeatedly refused to disclose their ownership or affiliations, link directly to Councilmember Luke Shaffer’s legal defense fund.
That means an anonymous account is not merely “commenting” on city issues; it is fundraising for a sitting council member. When an elected official benefits directly from anonymous political fundraising, transparency is no longer optional.
Residents have a right to know who is operating pages that function as political actors.
Anonymity has a place for personal safety or genuine whistleblowing backed by evidence. But anonymous pages that shape public narratives, attack reputations, and influence policy while hiding behind the guise of “just asking questions” are not neutral observers. They are political influencers without accountability.
What residents can do now:
- Demand sources. Staff reports, meeting timestamps, primary documents. No citation means opinion.
- Don’t share rage bait. Outrage is contagious, and algorithms thrive on it.
- Reject dehumanization. Disagree forcefully without turning neighbors into targets.
- Support transparent civic voices. Engage with accounts that disclose who’s behind them.
Encinitas deserves better than anonymous outrage campaigns that answer to no one. Our city thrives on civic debate grounded in facts, transparency, and mutual respect.
To the folks behind these anonymous accounts: If you want to influence policy, elections, or reputations, then step into the light. Public trust isn’t claimed from the shadows; it’s earned through transparency, accountability, and truth.